One of the most effective forms of campaigning is GOTV – (get out the vote). You’ve worked hard to build a base of supporters. Now, in the final hours before the election, it’s time to make sure those supporters go … Read More
Author Archives: Daniel Watrous
Simplifying Your Online Political Donations
Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More
Asking for Political Donations: How Much is Too Much?
Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More
Best Practices for Campaign Phone Banking
Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More
How Does the 80-20 Rule Apply to Your Campaign Contributions?
In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More
6 Goofs that Could Derail Your Political Campaign
Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More
How to Plan Your Political Campaign Ads
How to Plan Your Political Campaign Ads Good political campaign advertising has the power to sway voters and generate the vast majority of your campaign’s operational funds. But it needs to be done right to make an impact. There’s nothing … Read More
How to Evaluate (and Beat) Your Political Opponent
Winning a political campaign requires more than a good ground game. Yes, you absolutely need to focus on voter contact to spread your message and convince constituents to vote for you. But your message won’t be nearly as effective if … Read More
6 Tips for Sending Political Fundraising Emails
Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More
How to Plan the Perfect Nonprofit Fundraising Event
Image credit: https://picjumbo.com/business-woman-working-on-laptop-in-her-office/ For many nonprofits, hosting fundraising events is the most effective strategy for raising money throughout the year. But these events must be executed properly for them to be successful. Without the right planning, your big event could … Read More