Tips for Effective GOTV Canvassing

One of the most effective forms of campaigning is GOTV – (get out the vote). You’ve worked hard to build a base of supporters. Now, in the final hours before the election, it’s time to make sure those supporters go … Read More

Simplifying Your Online Political Donations

Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More

Asking for Political Donations: How Much is Too Much?

Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More

Best Practices for Campaign Phone Banking

Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More

How Does the 80-20 Rule Apply to Your Campaign Contributions?

In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More

6 Goofs that Could Derail Your Political Campaign

Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More

How to Plan Your Political Campaign Ads

How to Plan Your Political Campaign Ads Good political campaign advertising has the power to sway voters and generate the vast majority of your campaign’s operational funds. But it needs to be done right to make an impact. There’s nothing … Read More

How to Evaluate (and Beat) Your Political Opponent

Winning a political campaign requires more than a good ground game. Yes, you absolutely need to focus on voter contact to spread your message and convince constituents to vote for you. But your message won’t be nearly as effective if … Read More

6 Tips for Sending Political Fundraising Emails

Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More

How to Plan the Perfect Nonprofit Fundraising Event

Image credit: For many nonprofits, hosting fundraising events is the most effective strategy for raising money throughout the year. But these events must be executed properly for them to be successful. Without the right planning, your big event could … Read More