Simplifying Your Online Political Donations

Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More

Asking for Political Donations: How Much is Too Much?

Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More

6 Goofs that Could Derail Your Political Campaign

Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More

Running for Office? 5 Tips for Identifying the Big Issues in Your Community

Running for political office comes with many unique challenges. Whether you’re running on a local, state or federal level, you need to plan strategically if you want to garner voter support. One of the most important first steps to launching … Read More

How to Recruit & Rally Your Campaign Volunteers

To win virtually any election – from local school board vacancies to a U.S. Senate seat, you need to reach out to as many voters as possible. History shows that advertising alone is not enough. You need to canvass voters, … Read More

What We Learned from Iowa 2016

The Iowa caucuses tend to have a profound impact on all the presidential campaigns of all running candidates – and 2016 was no different. In just one night, we watched a number of noteworthy things happen: Record-breaking turnout for Republican … Read More

6 Tips for Sending Political Fundraising Emails

Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More

How to Plan the Perfect Nonprofit Fundraising Event

Image credit: For many nonprofits, hosting fundraising events is the most effective strategy for raising money throughout the year. But these events must be executed properly for them to be successful. Without the right planning, your big event could … Read More

Beginner’s Guide to Running for Local Office

Launching your first political campaign? If you’re considering a run for your local school board, board of supervisors, mayoral position, or other committees, there are a few things to consider before you start campaigning. While local elections might not seem … Read More

7 Tips for Creating the Perfect Nonprofit Fundraising Letter

Donor request letters remain one of the most effective ways to solicit donations for a nonprofit cause. But if your letter isn’t executed properly, you could miss out on a lot potential funds. Even at a time when email marketing … Read More