Do’s and Dont’s of Political Fundraising

Asking for campaign contributions is an essential part of running for any elected office. But you must do it properly if you expect your potential voters to give you their money. No matter what position you’re running for, chances are … Read More

Best Practices for Campaign Phone Banking

Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More

How Does the 80-20 Rule Apply to Your Campaign Contributions?

In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More

6 Goofs that Could Derail Your Political Campaign

Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More

How to Recruit & Rally Your Campaign Volunteers

To win virtually any election – from local school board vacancies to a U.S. Senate seat, you need to reach out to as many voters as possible. History shows that advertising alone is not enough. You need to canvass voters, … Read More

What We Learned from Iowa 2016

The Iowa caucuses tend to have a profound impact on all the presidential campaigns of all running candidates – and 2016 was no different. In just one night, we watched a number of noteworthy things happen: Record-breaking turnout for Republican … Read More

6 Tips for Sending Political Fundraising Emails

Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More

Beginner’s Guide to Running for Local Office

Launching your first political campaign? If you’re considering a run for your local school board, board of supervisors, mayoral position, or other committees, there are a few things to consider before you start campaigning. While local elections might not seem … Read More

Using the Internet to Supercharge Your Political Campaign

When it comes to running for an office, whether it is within your local, state or national government, there are many ways to reach out to voters. With the power of the Internet, your website can be used as a … Read More