How to Plan Your Political Campaign Ads

How to Plan Your Political Campaign Ads Good political campaign advertising has the power to sway voters and generate the vast majority of your campaign’s operational funds. But it needs to be done right to make an impact. There’s nothing … Read More

How to Evaluate (and Beat) Your Political Opponent

Winning a political campaign requires more than a good ground game. Yes, you absolutely need to focus on voter contact to spread your message and convince constituents to vote for you. But your message won’t be nearly as effective if … Read More

6 Tips for Sending Political Fundraising Emails

Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More

How to Plan the Perfect Nonprofit Fundraising Event

Image credit: For many nonprofits, hosting fundraising events is the most effective strategy for raising money throughout the year. But these events must be executed properly for them to be successful. Without the right planning, your big event could … Read More

Beginner’s Guide to Running for Local Office

Launching your first political campaign? If you’re considering a run for your local school board, board of supervisors, mayoral position, or other committees, there are a few things to consider before you start campaigning. While local elections might not seem … Read More

4 Lessons Learned from the Dec. 31 FEC Fundraising Deadline

In the aftermath of the Dec. 31 deadline for political fundraising, many campaigns are just now getting a sense of their organizing strength – while others are left wondering what went wrong. At the end of every year, particularly in … Read More

How to Prepare for a Big Fundraising Haul

At some point during your political campaign, if you are doing things right, you are likely to experience a major fundraising achievement. Whether it’s right before an important FEC fundraising deadline, or part of a final campaign push, you need … Read More

7 Tips for Creating the Perfect Nonprofit Fundraising Letter

Donor request letters remain one of the most effective ways to solicit donations for a nonprofit cause. But if your letter isn’t executed properly, you could miss out on a lot potential funds. Even at a time when email marketing … Read More

Reaching Success for Your Non-Profit Organization

As a non-profit organization leader you most likely have many goals, such as building a community and understanding for your cause, motivating volunteers and developing awareness. When starting an organization, you should have both long-term and short-term goals. Both types … Read More

Using the Internet to Supercharge Your Political Campaign

When it comes to running for an office, whether it is within your local, state or national government, there are many ways to reach out to voters. With the power of the Internet, your website can be used as a … Read More