Do’s and Dont’s of Political Fundraising

Asking for campaign contributions is an essential part of running for any elected office. But you must do it properly if you expect your potential voters to give you their money. No matter what position you’re running for, chances are … Read More

Tips for Effective GOTV Canvassing

One of the most effective forms of campaigning is GOTV – (get out the vote). You’ve worked hard to build a base of supporters. Now, in the final hours before the election, it’s time to make sure those supporters go … Read More

Simplifying Your Online Political Donations

Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More

Asking for Political Donations: How Much is Too Much?

Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More

Best Practices for Campaign Phone Banking

Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More

How Does the 80-20 Rule Apply to Your Campaign Contributions?

In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More

6 Goofs that Could Derail Your Political Campaign

Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More

Running for Office? 5 Tips for Identifying the Big Issues in Your Community

Running for political office comes with many unique challenges. Whether you’re running on a local, state or federal level, you need to plan strategically if you want to garner voter support. One of the most important first steps to launching … Read More

How to Recruit & Rally Your Campaign Volunteers

To win virtually any election – from local school board vacancies to a U.S. Senate seat, you need to reach out to as many voters as possible. History shows that advertising alone is not enough. You need to canvass voters, … Read More

What We Learned from Iowa 2016

The Iowa caucuses tend to have a profound impact on all the presidential campaigns of all running candidates – and 2016 was no different. In just one night, we watched a number of noteworthy things happen: Record-breaking turnout for Republican … Read More