Do’s and Dont’s of Political Fundraising

Asking for campaign contributions is an essential part of running for any elected office. But you must do it properly if you expect your potential voters to give you their money. No matter what position you’re running for, chances are … Read More

Simplifying Your Online Political Donations

Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More

Asking for Political Donations: How Much is Too Much?

Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More

Best Practices for Campaign Phone Banking

Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More

How Does the 80-20 Rule Apply to Your Campaign Contributions?

In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More

How to Plan Your Political Campaign Ads

How to Plan Your Political Campaign Ads Good political campaign advertising has the power to sway voters and generate the vast majority of your campaign’s operational funds. But it needs to be done right to make an impact. There’s nothing … Read More

6 Tips for Sending Political Fundraising Emails

Email is one of the powerful mediums for political fundraising – but only when it’s executed properly. If you aren’t applying the best, tried-and-true practices for email marketing, then you’re wasting resources and potentially hurting your campaign at the same … Read More

How to Plan the Perfect Nonprofit Fundraising Event

Image credit: For many nonprofits, hosting fundraising events is the most effective strategy for raising money throughout the year. But these events must be executed properly for them to be successful. Without the right planning, your big event could … Read More

4 Lessons Learned from the Dec. 31 FEC Fundraising Deadline

In the aftermath of the Dec. 31 deadline for political fundraising, many campaigns are just now getting a sense of their organizing strength – while others are left wondering what went wrong. At the end of every year, particularly in … Read More

7 Tips for Creating the Perfect Nonprofit Fundraising Letter

Donor request letters remain one of the most effective ways to solicit donations for a nonprofit cause. But if your letter isn’t executed properly, you could miss out on a lot potential funds. Even at a time when email marketing … Read More