Asking for campaign contributions is an essential part of running for any elected office. But you must do it properly if you expect your potential voters to give you their money. No matter what position you’re running for, chances are … Read More
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Tips for Effective GOTV Canvassing
One of the most effective forms of campaigning is GOTV – (get out the vote). You’ve worked hard to build a base of supporters. Now, in the final hours before the election, it’s time to make sure those supporters go … Read More
Simplifying Your Online Political Donations
Accepting online donations is critical to every political campaign, but if you aren’t making that process easy for your supporters, then you’re missing out on contributions. Simply being able to collect campaign donations on your website isn’t enough. You need … Read More
Asking for Political Donations: How Much is Too Much?
Asking for money is an important part of campaigning, but many inexperienced candidates are hesitant to do so. How much should you ask for? What if you ask for too much? And if you ask for too little, are you … Read More
Best Practices for Campaign Phone Banking
Phone banking is a critical part of political campaigning. But it must be done properly if you want it to have a positive impact on your campaign. Phone banking is a type of voter contact, much like door-to-door canvassing, except … Read More
How Does the 80-20 Rule Apply to Your Campaign Contributions?
In business, it’s often said that 80 percent of your revenue comes from 20 percent of your customers. This is referred to as the 80-20 rule. And while the exact percentages are not always 80-20, the rule can be applied … Read More
6 Goofs that Could Derail Your Political Campaign
Running for political office is a delicate balance between aggressively courting voters and keeping your campaign under tight control. These days, it’s all too easy to make little mistakes that quickly derail your entire campaign. The good news is: most … Read More
Running for Office? 5 Tips for Identifying the Big Issues in Your Community
Running for political office comes with many unique challenges. Whether you’re running on a local, state or federal level, you need to plan strategically if you want to garner voter support. One of the most important first steps to launching … Read More
How to Recruit & Rally Your Campaign Volunteers
To win virtually any election – from local school board vacancies to a U.S. Senate seat, you need to reach out to as many voters as possible. History shows that advertising alone is not enough. You need to canvass voters, … Read More
How to Plan Your Political Campaign Ads
How to Plan Your Political Campaign Ads Good political campaign advertising has the power to sway voters and generate the vast majority of your campaign’s operational funds. But it needs to be done right to make an impact. There’s nothing … Read More